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Consider William Chow of the Vancouver Japanese Animation Society, Canada, who was the first major fansub distributor. His Arctic Animation outfit sent out copies of subtitled anime as early as November 1990, and continued to distribute tapes well into the mid 90s. Chow’s advantage lay in his connections to fansubbing groups, which he made well before other distribution groups. Chow actively pursued these groups, getting them involved in a larger network of distribution. He gained a degree of notoriety in the fan community because of his insistence at charging for tapes instead of using the SASE (self-addressed, stamped envelope) method, placing him in the eyes of some as a bootlegger. Evidence suggests, however, that Chow and other Arctic Animation associates made little if any money off of their subtitling operations, and that they provided a highly beneficial in-between service for fansubbers and fans until Arctic itself was backlogged by over a year’s worth of requests by 1994. Chow also distributed to college anime clubs since Arctic’s first days, suggesting that he too had a provided “firstexposures” of anime to the new audience.
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